Leifur B. Dagfinnsson
Chairman / Founding Partner
Leifur began his career in the film business
in 1986 as a PA and worked his way up, acting in roles such as Assistant Director, Location Manager,
Production Manager and Producer, both internationally and domestically before settling down in Iceland to focus on production services and putting Iceland on the map as a top filming destination.
As the integral architect behind Truenorth, he
has produced countless commercials throughout the years and has played a prominent role in administering most of the major studio films produced in Iceland.
Line Producer/UPM credits include; The Fifth Estate, Thor: The Dark World, The Secret Life of Walter Mitty, Oblivion, Prometheus, Stardust, Flags of our Fathers, Lara Croft: Tomb Raider and James Bond: Die Another Day.
Producer on Queen Latifah’s The
Perfect Holiday, Associate Producer & 1st AD on Baltasar Kormakur's film A
Little Trip To Heaven and Producer on the TV series LazyTown,
Executive Producer on Hostel Part II.
Helga Margrét Reykdal
General Manager / Founding Partner
Helga’s media experience varies from journalism to broadcasting and film production. She was the Iceland Coordinator for the shooting of
projects such as James Bond Die Another Day, Clint Eastwood’s Flags of our Fathers and Stardust directed by Matthew Vaughn, as well as Production Manager
on Journey 3-D directed by Eric Brevig.
Since the founding of Truenorth Helga has served as the General Manager.
Producer / Partner
Rafnar acquired his film degree from the University of Tampa in 1995. He
worked both in the US and around the world for eight years on commercials, TV shows
and feature films before returning to Iceland.
Rafnar´s international production experience was a valuable piece to the puzzle when joining the Truenorth team in October 2004. Rafnar has produced countless commercials,
music videos and films, e.g. Line Producer on Nothing but Ghosts directed by Martin Gypkens
and Island erzen im Eis, in addition to
production managing the Iceland shooting of Hostel Part II directed by Eli Roth.
Rafnar´s most recent credit includes UPM on Darren Aronofsky's Noah, to be
released in 2014.
Producer / Partner
Finni’s first encounter with the film industry was in front of the camera
as an actor in an Icelandic Feature in 1995, but he soon moved into the grip
department and worked as "The" Key Grip for several years. His projects include Lara Croft: Tomb Raider, Hafið
(The Sea), Flags of our Fathers, and Stardust.
His next move was into production taking and the UPM role on the Iceland shoot of Batman Begins in 2004. Since joining Truenorth in 2005, Finni has produced many high profile commercials, concerts and film projects.
Finni's credits include Line Producer on Sigur-Ros rockumentary feature HEIMA, shot in
the summer of 2006, and the Iceland filming of Hostel Part II directed
by Eli Roth. The most recent credits include the Iceland filming of three feature
films; Prometheus, Oblivion, and The Secret Life of Walter Mitty, in all of
which he served as Production Supervisor. Most recently Finni worked on William Condon's The Fifth Estate (Dreamworks) as Production Manager.
Events / Location Manager / Partner
Thor has a degree in Business Administration from Bifrost
University. For years he worked on preparing and executing safari tours around
the highlands and glaciers of Iceland. Furthermore, Thor has been an
active member of the Icelandic Association for Search and Rescue (ICE-SAR) for
over 20 years. His experience is
invaluable when it comes to Truenorth's Event and Film Production. Thor's exquisite knowledge of Iceland
makes him one of our finest Location Managers.
Thor was Assistant Location Manager on Flags of our Fathers and Location Manager on
various commercials and TV shows, including 3 episodes of Discovery Channel's Man vs. Wild. Thor was Location Manager on Ridley Scott’s Prometheus and
in 2012 on Oblivion, Noah and Thor: The Dark World.
Árni Páll Hansson
His career commenced
in Iceland in 1984, when Arni started working on commercial productions, which
he did continuously until 1989, when he moved to California to study. Residing
in Los Angeles for almost a decade, he worked on feature films, music videos, commercials,
and TV shows, before moving back to Iceland in 1998. He worked freelance on
various projects for some years as director, DOP, and focus puller.
Arni is one of the
founders of Truenorth. He was Location Manager of the Iceland filming of features
such as ‘James Bond’ Die Another Day,
Lara Croft: Tomb Raider, Stardust and Flags
of our Fathers. He Line-Produced A
Little Trip to Heaven directed by Baltasar Kormakur, was Unit Production
Manager on Journey to the Center of the
Earth, and served as Unit Manager for TV show Lazytown. Arni was producer on 90% of all foreign commercial
productions with Truenorth in the years 2003-2008. Subsequent to Arni’s short
break from the industry in 2009-2012 he returned as Production Manager for the Iceland
filming of Thor: The Dark World, and
then taking over as Producer for Truenorth director duo Samuel and Gunnar.
Kristinn Thordarson studied at the American Film Institute
in Los Angeles, focusing on producing and script development. After finishing his studies, Kristinn
worked for various studios in Los Angeles as a script editor before moving into
independent production as a producer.
Kristinn produced his first feature film at the age of twenty-five and
has since produced several feature films, TV series and short films.
Kristinn’s latest film credits include
“Fish out of Water (2013)” “Days of Gray (2012)” and “Shamer’s Daugther
(2014)”. The latest TV series are “Pressa
III (2012)” and “Astridur II (2013)” both produced for Channel Two in Iceland. Kristinn was also an executive producer
on the short film “Whale Valley,” which won at the Cannes Film Festival in
Furthermore, Kristinn credits as line producer for
production services include “Faust” by Alexander Sokurov, “The Race to the
South Pole” by Oliver Halmburger and “Nova Zembla” by Reinout Oerlemans.
Jean Michel Paoli
Jean Michel began his career in the film industry at the
early age of 15, as a summer job. By the age of 21 he was the Head of Film
Commission in South of France, a former Member of the Board of the National
French Film Commission, organizing, over-seeing and financing a number of
feature films, commercials and high-profile events with French and international
production companies. In Iceland, since 2000, Jean Michel has worked as a
service producer on numerous international commercials, as well as on feature
films, TV programs and documentaries. In 2009 he worked as line producer on Rokland, an Icelandic feature film
directed by Marteinn Thorsson. In 2010 he established his own production company Comrade Film, and later that year line-produced
Les Saveurs du Palais, a French
feature film directed by Christian Vincent. Jean Michel joined team Truenorth in 2013.
Tanja B. Hallvarðsdóttir
One of Tanja’s first jobs with Truenorth was as Production Assistant on Clint Eastwood’s Flags
of Our Fathers in 2005. Tanja has worked with the company alongside the expanding of her academic career and occasional freelance work. Now she has a business degree from the
University of Reykjavik alongside an impressive record in production for
Truenorth in various local and foreign commercials, events and photo shoots.
Marketing Manager and Producer
At the age of 20,
Karl, got his first opportunity to work in the film production industry, when
he was offered a position as PA on Tomb Raider, but turned
down the offer claiming it wasn’t ‘his thing’. In succession to spending his
twenties finishing a BA degree in political science and selling cars, he
finally realized that perhaps he had erred in turning down the job and decided
to focus on a career in production. To no one’s surprise he fitted the job superbly.
Since joining the
profession Karl worked his way up from being a runner to becoming a producer
within the company. His skills in producing, production managing, coordinating
and location managing developed by working on numerous domestic and foreign
commercials, music videos and events, has given him a resourceful and
wide-ranged career. After few years as
full time employee at Truenorth, Karl decided to follow the love of his life to
Switzerland but has since then worked frequently for Truenorth. In June 2016, Karl was appointed the company’s
Event Producer / Manager
Lárus (Lalli) is seasoned Event producer. His roots are in travel where he worked along his father as an operation manager for Iceland Safari. But one day he was lured into television, first as a TV host but liking it more on the other end of the camera he pursuit his career as a producer. For several years he was an Executive Producer for Sagafilm and founded an event department, which is his passion today.
A good party with the right atmosphere, food and wine is what Larus thrives on. For an Event we often require one to “produce a rabbit from the hat”, and when it comes to that, no one is better than “Lalli”.
Sædís Kolbrún Steinsdóttir
Event Producer / Manager
Since 2004 Sædís has worked as a Producer and Event Manager on 100+ projects and events for a wide variety of films, commercials, concert promoters, video game companies, finance firms, artists and major brands, based in Reykjavik, Shanghai and New York. Her responsibilities for each project/event cover pre-production, production and management, through post-production, including creation of associated photo/video media.
Sædís joined Truenorth in April 2014 after returning back to Iceland after 5 years abroad in Shanghai and New York.
Within Truenorth, Saedis works on the production side of both events and film, her most recent credits include: Production Coordinator for Volvic Unstoppable Volcanicity worldwide TVC, Line Producer for an exclusive Dom Pérignon P2 Vintage 1998 launch in Iceland, Production Assistant for Sense8 Original Netflix Series, Production Manager for Sense8 commercial shoot for Netflix and Line Producer for Sense8 series wrap event held in Iceland January 2015.
Elín Mjöll Þórhallsdóttir
Mjöll (Ella) joined Truenorth in early 2015, although her work with the company
stretches back to 2010.
holds a BSc degree in psychology from Reykjavik University.Through the years
Ella has worked in many different fields, including teaching computer game
programming to Elementary School students and teachers alike.
has worked on various productions within the film, televison and commercial
industry, along with event planning. Her most recent credits with Truenorth
include Volvic, Audi, LG, CalorieMate, Indila, Sense8 marketing shoot, Honda,
Caterpillar and the movie Shamer’s Daughter.
Truenorth Ella works for the feature film department.
Siggeir M. Hafsteinsson
Locations / Photographer / Social Media Manager
Siggeir a.k.a. Sig Vicious was born a compulsive trouble maker with an eye for the golden ratio. He started as a graphic designer in 1997. With clients like Adobe, Nike, Wired Magazine, Hewlett-Packard and MTV and works published in various design books over the years, Sig has established himself as a daring thinker and a bold visual composer. Online, offline and everywhere in between.
Siggeir has in recent years emerged as a prolific photographer, and hence he joined Truenorth as location database technician, location photographer, alongside being our social media hero. He also did some of Truenorth’s initial design works.
Siggeir likes StarWars, Bass music and designing vinyl sleeves. Furthermore he enjoys gardening and long walks on the beach.